Facebook. Google. Pinterest. Twitter. Linkedin. Instagram. Blah, blah, blah.
As business managers, we constantly hear how we need to be active on all these social media platforms. In my experience as a Google Business View Photographer working with business owners and managers, social media is one area where most feel like they are lacking knowledge and understanding, and often feel they are missing the mark.
One of the experts in social media, Guy Kawasaki, has written (with Peg Fitzpatrick) the best guide I’ve ever seen that actually takes you step-by-step through this maze and provides real instructions to tame the social media beast.
If you haven’t heard of Guy Kawasaki, he’s one of the top social media experts (likely THE top expert). He was chief evangelist for Apple, has been advisor to the CEO of Motorola during his time at Google, and has created (or co-created) several tools and businesses used by millions daily. He’s also authored 12 books. Oh, he also has almost 10 million followers. This guy really knows his stuff.
His latest Book, The Art Of Social Media, is the handbook for experienced marketers and beginners. With over 100 practical tips, tricks, and insights, the book provides a ground-up strategy to create a focused, thorough, and compelling presence on the most popular social-media platforms.
Even though I’ve been working with social media since the very beginning, there were several tips I hadn’t known, and using what I’ve learned from the book I’m actually spending less time on our own social medial efforts but getting more visibility than ever before.
The book isn’t wordy – Guy and Peg provide real insights without wasting your time. Coming in at just over 100 pages, you won’t spend weeks digesting the contents. While it is a quick read, I guarantee you’ll refer back to it often as you put the information into practice.
While the step-by-step instructions to maximize each of the major social platforms is gold (because you’ll learn how to do it right), I found chapter 10 – How to Avoid Looking Clueless – more than worth the price of admission. It’s a short chapter – only two pages – but hits the high points of how NOT to crash and burn!
There is so much good training packed in here that you might be tempted to fire your social media agency. Don’t get me wrong, there are many great agencies out there, but there are many more not-so-great agencies. The book is a little less positive on this topic, stating:
If you practice what we preach, you won’t need an agency. If you practice what we preach and you are an agency, perhaps you can now justify your rates,
The decision to fire your agency is yours; but even if you don’t, imagine how much better you’ll be at actually measuring their effectiveness with the knowledge you’ve gained from reading this book.