Figuring out not only where your site visitors came from but what they do while on your site can help you move them forward to a desired result — filling out a contact form, making an online purchase, or visiting your location in person.
Fortunately Google Analytics can provide important insights like this. But many site owners may have missed some of the ways Google webmaster tools can be used to get the data they want.
Greg Habermann over at Search Engine Watch recently explained new changes to Google Analytics that can be quite helpful. Check out his article detailing some of the improvements: